ĭepending on the industry your business is in, customer reviews might be especially important because they help offset a generally negative view of certain industries. While a famous influencer might catch their attention, experiences from peers are also important if you want to convince them to buy. You probably looked for reviews online first, right? When considering a purchase, people want first-hand perspectives from other people just like them. Think about the last time you tried a new restaurant. While there are many different forms of social proof (like influencer campaigns and company partnerships), customer reviews have a special place in shoppers’ hearts.

Social proof can push customers who are on the fence about buying a product to make a purchase (or consider other alternatives). This might include friends and family, industry experts and influencers, or even internet strangers. 🌟 🌟 🌟 🌟 🌟 Want to get more customer reviews for your business? Use these outreach templates (and DIY customer review builder!) to help your customers give you the best review possible.Ĭustomer reviews build something known as social proof, a phenomenon that states people are influenced by those around them.

How to respond to positive and negative customer reviews.

9 types of reviews and how to get more of them.

Knowing how to ask for reviews, leverage them to get more business, and respond to less-than-favorable customer testimonials can improve your business image and land you more long-lasting customers. While reviews can accumulate on their own, they shouldn’t exist in a vacuum. Online reviews-either positive or negative-can impact over 93% of consumers’ decisions.

We’re no longer confined to just friends, family, and coworkers-we can see what people all around the world think with just a quick Google search.Īnd these customer reviews hold serious weight with shoppers. With the internet, those networks get way, way bigger. From buying our morning coffee to big-ticket items like a new car, we depend on our network’s opinions, advice, or perspectives for making the right decision. When it comes to making decisions, we humans aren’t always independent thinkers.

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